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Hi Jacflash, not wanting to sound defeatist at all, but there is a new player coming onto the DVD rental market being Sony.
For $4, you can hire a new release for 48 hours and for $7 you can keep it.
You will be able to do this using a PS3 hooked up to the internet where you download the movie on demand to hire or keep.
There are also the Big pond movies and Quickflix DVD rentals via post that have hit B&M DVD rental outlets as well as dirt cheap classic DVD titles from the major retailers for $5 – $9 ea. and many online DVD etailers all trying to make a living by under cutting each others price.