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Getting links to your site is usually quite a time consuming activity so you want to try and get the best quality one way backlinks possible. And as everyone has said it’s really about making sure you write good content. Some good ways to do this are by;
1. writing articles and publishing them (ezinearticles.com etc)
2. commenting on blogs that don’t have a no-follow attribute and allow you to enter your website URL
3. adding a signature to your forum posts
4. using web 2.0 – create squidoo lenses etc
There are some great outsourcing services for all of these things out there, sadly they aren’t free, but you definitely get what you pay for and if you consider the amount of time it takes to do all these things a couple of hundred dollars for a months work I think is pretty good value.
If you’re interested at all just send me a pm and I’ll give you the details of some of the things I use.