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Epic Kate
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Hey!

We are currently deciding whether to use an SEO for our company.
In the meantime, I have sourced some fantastic manuals from Google, and am doing all the stuff I can myself for our site.
I started giving it a go 1 week ago, and with the small (but significant) changes I have made we are already soaring up the ranks on Google (and haven’t spent one cent!).

Here is a link to the manual I found most useful – http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

It takes a while for the changes to settle in, but it is definitely worth having a go yourself first, and if you would prefer someone else to do the work for you (it is fairly fiddly so who can blame you?!) then it is at least worthwhile to read the article and see exactly what is involved, so you know what to expect when you do hire someone.

Best of luck!

Kate
http://www.epicpoolfencing.com.au