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My thoughts would be to find out the relevant journalists for the local media outlets. ie local newspaper if that is what you are after.

Pick up a local newspaper and sift through to find email addresses for the paper and any contact details for specific journalists who write general interest stories. Look for something like [email protected]. Sometimes contact details can be found in Letters to the Editor or in the front of local papers.

The hard bit is actually getting them to write anything. Something about your release needs to be newsworthy otherwise it’s unlikely to get picked up.

It might also be an idea to identify where you are in case any forum members have any contacts for you.

Good luck