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Hi Louise,

I would recommend using a mixture of qualitative (what did we do best) and quantitative (rate from one to five) questions. The qualitative questions will give you key words for your marketing materials, USP etc while the quantitative questions will give you a base line against which you can measure later.

Presumably you will implement changes in your business following the survey, so it would be good to be able to conduct the survey again later and measure the change in a meaningful way.

John Phillips