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Hi Mel,

When contacting the small businesses, would you make them aware of the reason for your questionnaire/content collection? Or at least give them a cover story? As a small business owner, the less information you provided me, the less likely I was to give information back.

And I certainly wouldn’t send you my advertising flyers without good reason. You might steal the ideas/copy that I’ve honed over time.

I could stand corrected, but I would also assume that the advertising that you were offering would not be that effective.

Best of luck with your approach,