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mark_xpnsit
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It depends on your niche and target keywords.

If you offer a service in a local area it maybe worth targeting Google local and getting on the Google map listings.

However if you offer nationa/international services you obviously need to get as close to 1 spot on Google organic searches for your keyword.

First do some keyword research and check it is realistic to achieve top rankings for your keywords – for example its going to be very hard to knock a .gov.au site off the top spot.

Use the Google keyword research tool to check how many people are searching for your keyword.

Then you can start building links, as already mentioned probably best to outsource and get your link builders to use article marketing, profile linking and forum posting.

Also try to get some .com.au links to show your site is relevant to an Australian audience.

Cheers!