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My take.

“Create good content and the back links take care of themselves”


“You have to actively solicit and create back links!”

Both philosophies are not universally true, both philosophies have some truth in them.

It’s definitely worth thinking about what sort of content your potential customers would be interested in, it’s definitely worth pumping out as much useful content as you can. It’s definitely true that some websites have grown great traffic simply by being the first or best provider of some kind of useful content.

It’s also true that asking relevant bloggers to link to you, writing articles and creating other content containing a back link to your site will help your ranking. This approach is more immediate than producing great content and waiting for the back links but perhaps less powerful than creating great content that many people are going to discuss and link to.

Both views are useful.