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Once again, the quality of the content depends of the industry

example:
I google Hotels in Sydney… “hotels in Sydney” has 14.800 exact searches per month….

and in top position I find this gem

http://www.cheaperthanhotels.com.au/Australia/Sydney/

mmm are they here because their content was so amazing, people (other bloggers) linked to them?

No really. They are up in 1st position because they have more links than the other sites.

So… if your service is about, providing content… and selling your services, then great content will help.. but without serious link building, let’s see how long it takes you to be on top .