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Hi Sam,

You need to be clear on the results you want to achieve. If your results are:

‘I want my business to be ‘seen’ by 30,000 people’
(but perhaps not comprehended… or explained) then this idea could have merit.

If you want your business to generate sales results, then this is probably not the best avenue.

In short – the initiative looks to offer exposure – but probably not to your target market. And even if they were your target market, the napkin wouldn’t give enough information to tempt them to find out more – nor would they keep the napkin to revisit later.