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SharonS
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There’s no time like the present to launch your product (unless it is very seasonal). I agree with Jayne – try and get it out faster.

Consumers can be quite unpredictable. I am in the printing industry and we are known to be extremely quiet every January. However 2 years ago we did a record month in January.

I personally don’t see a problem with launching your product late January – I certainly am not in holiday mode at the end of January. Everyone needs fresh ideas in the new year!

Good luck with your decision.

Sharon
http://www.smileprinting.com.au
http://www.varsitygraphics.com.au