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Stuart B
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All i know about this business is that the last time I went to Noosa I used one one the way home and it was fantastic!

It was a flat fee (i think about $20) which was cheaper than a taxi, and you just had to be within the service area for them to come and get you.

I found it to be a great experience and a bit more personal than a taxi.

If you have a service area you could let the accommodations businesses know about your service because for them it will look like a nice value-add they can offer people.