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What you said is very true and fantastic advice, thanks very much. I am meeting with the advertising rep from the radio station next week to discuss ideas. As well as creating awareness, of course I also want that awareness converted into sales.

We are both a retail and a wholesale business, a lot of our regular income will come from tradesman such as builders, landscapers, interior designers etc. These are the people who I want to target with radio advertising, as well as the retail customers.

I will discuss with the lady on Wed. I have to say that any advice like this is really helpful. I have a full time job not related to running this business and trying to juggle both can be trying. I would love to eventually be able to run and market this business without having to be committed to my current full time job.