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Aidan
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Good thread,

And yes it depends on your definition of marketing as to how you see it!

I’ve always admired those businesses without customers and there are many of them.

I had a discussion with a fairly large company once that had no customers at all, just thousands of websites. Their many employees basically built websites, developed natural traffic to them or bought it and profited from the advertising they placed on those sites. Of course by co-ordinating the overall effort and interlinking they made the best of it. That business is still going today quietly making profits without customers to service :)

Many SEO/PPC knowledgeable folk do this on a small level, others take it to the multi millions. Is it business? Sure it is – because it is an activity intended to make a profit, try telling the ATO otherwise!