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The Copy Chick
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This is an interesting topic.

I recently heard that while you can currently have the same business name as a business registered in a different state, that very soon this will be switching to a national system, so any new names will not be eligible to be registered if that name already exists anywhere within Australia.

I also recently found out that while I registered my own business name in 2005 (and as far as I know, there were no other businesses with that name), there is now a company in QLD trading under the same name, although I couldn’t find record of them either through an ABN or through ASIC. Not sure if I have any right to veto their name or not.

I guess I agree with David in that you’re probably better off pursuing an original name, as Australia really isn’t a very big country in some ways and getting confused with your opposition is unlikely to help your own business.

Cheers,

Anna