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Should I Just Use my Brand Name?

My view is no. Ideally your brand name already contains your category (such as Bayside Dentist), however if that’s not the case it is worth adding your business category to your website name.

So, if you’re a plumber with the business name ‘Simpson & Son’, consider naming your website simpsonplumber.com or if you’re a florist named ‘Tall Poppy’, naming your website tallpoppyflorist.com should be considered.

Aha! I rejigged my business name to include my business category and, voila, no one has either domain names. And when I sat back and thought about it, just listing my business name would be confusing as it doesn’t tell you what I actually sell.

Hi ho, hi ho, it’s off to the registry I go…

Thanks heaps.