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websitedesigner
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Was just thinking about this thread, I ended up ditching the idea of writing ‘web design guidelines’ and instead writing an ebook on 8 features of great small business websites.

We did a few little experiments with my blog (and I am still doing them) which I’ll publish individual posts about on the blog but the more I got into it the more I thought it would be more useful for people to have an ebook summary with screenshots etc (of great sites – not just ones that we have done) as opposed to technical guidelines. They don’t all relate to getting more conversions, it’s more of a broad look at what great sites do.

Feel free to check it out at the link above.