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This is only my opinion but it seems strange to me for the first round of a client’s organic SEO campaign to be targeting almost 500 keywords.

In my experience working with clients for the last ten years here in Australia, the UK and the US, I have found it better to focus on core local keywords in the initial then moving onto progressively more competitive keywords for the medium and long-term. Target the head and exploit the tail. This way you are not diluting your efforts, your sanity remains intact and the customer relationship is better managed.

Interested to hear the thoughts from others on this one.