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You own the copyright as the original creator. AGDA (Australian Graphic Design Association) http://www.agda.com.au/ has information on the rights issue.

So does Copyright Australia http://www.copyright.org.au/

The eBook for graphic designers can be purchased here http://shop.copyright.org.au/product.php?productid=17005

There are others for image rights and art and photography.

You virtually issue a licence for the use of the images for a specified use or time period to the purchaser.