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Evo the marketing guy
  • Total posts: 58

Jury is still out on QR codes. I’ve done two test campaigns with them and the responses via this channel were very low – compared to the other channels.

For me, QR codes are in the same bucket as SMS. Just not the way we shop just yet…

I’m open to using them, but I’d want to see the penetration/education piece become far more widespread.