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I think QR codes are a little before their time. Its too much bother to break out the phone launch the app just to get a url.
I think when we have a bluetooth device linked to our broadband connected phone providing us real time feedback with augmented reality on whatever we take interest in, the QR code will be an awesome supplement to innovative advertising.

if all that was way too geeky watch this and see where Im coming from. One of my favourite ted vids.