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@DRS – While you might sound a touch jaded, for the most part you’re right about most of the facts of this.

AdWords is good to get some targeted traffic in and to get some insight into real-time market behaviour, but the real goods is to get your site optimised for your terms so that it can bring in organic traffic in the long run.

And @JaneB, this is kid #4. I started my business with kid #3 on my lap, typing one-handed while I held a bottle in the other. I’m pretty sure I’m all set. Heh.