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Aidan
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Its all good Pete, you are of course perfectly entitled to your opinions, if it didn’t work for you in the way you set everything up thats no skin off mine and I do respect some of the points you made too.

I just get a bit ‘debate-y’ when I see people make sweeping statements like “SEO is nonesense” or “AdWords is a con” because there are sooo many people doing them right and reaping the rewards.

btw – John’s comment just now is definitely worth thinking about – you could do much more with your search and conversion optimisation if you wanted to.

I’ve enjoyed the chat :)