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There is fierce competition right now buying clothes online because it is just so much cheaper to buy from the USA with the current exchange rate – given that clothes are cheaper to begin with there.

And…the American online retailer have returns nailed.

For example – Landsend has this line:

If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price.

No fine print. No this or that or washed or unwashed etc etc. AND they send a return label with the item.

Other American companies have the same level of service which is quite astonishing. It works because the volume of clothes they sell dwarfs the returns – but they sell that volume of clothing because people have peace of mind that they can return anything with any fuss whatsoever.

So – you have huge competition and you’ll have to find a point of difference to drive people to your site.