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I’ve always felt that, if you’re a one-man shop, and that has little to nothing to do with how good you are, then by all means advertise it.

I’ve won jobs simply by virtue of the fact that I make no pretense about being some sort of corporate-sounding wank on my about page. I don’t exactly talk about how good it feels to work in my underwear, but I don’t hide much.

My advice, almost always, is to simply be you. If you’re better than the other guys, that’ll show on its own, there’s no reason to mask it.

Good luck, and let us know what you come up with.