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Paid links are everywhere!

Listings on Yahoo directory and a truckload of other directories, that require you to pay for your listing – are just that ‘paid listings’ which in essence means they are paid links.

I think a better overall approach to linking is to ‘mix it up’ between

Top level directories
Niche directories
Local directories (for local business)
Blogs and Forums
Social media and bookmarking sites
Article writing and press releases
Link Exchanges – with complementary businesses

If a few of these are paid, then so be it, but the majority are free and just require some input of time – whether it be your own or an seo person to do it for you.

Just my 2 cents worth!