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SheInspires
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Joes, post: 75671 wrote:
Yes, you can have exposure to people who “like” your page
That is the whole point of getting fans
Not only do your fan page posts appear on their wall, your page can send all your fans a notification of an update, that is really just a message and include a link to a website, or any URL.
If they don’t read it, it may appear as a free advert on the right hand side
I am not sure about “a lasting relationship”
That might depend on your type of business

Completely agree!

If the content is right, they’ll like it – cute photo, adorable quote about kids, competitions, stories, advice, question etc