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NathanB
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Thanks for the replies guys.

Continuing on my OP. Did you guys actually create a list of the values for your business when starting out?

What values did you include? (Integrity, Value of product, Commitment of quality service etc..) anything above anything above and beyond the norm… like to be carbon neutral/green?

Do you review your business and processes regularly to see if you are true your values?

I think that Google is a great example of a business with values, their motto and number 1 value (mission statement even) is: Don’t be evil. It’s an interesting concept to say the least.

I wonder how many business owners on this forum could stand up and say, their business has never done/been evil… (maybe with out even knowing it)? It’s such a “huge” word… how many thousands if not millions of things could constitute being evil…