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JohnW
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I prefer long term solutions.

Google is reportedly undertaking a lot of work on its Places algorithm and it is far from perfect at present.

There are many more issues and strategies involved in generating online referrals than Google Places. Not to say that these are not worth pursuing.

There are many businesses getting away with scamming Google Places at present.

Check out the Google Guidelines
http://www.google.com/support/places/bin/answer.py?answer=107528

Note that they include the warning: “P.O. Boxes are not considered accurate physical locations. Listings submitted with P.O. Box addresses will be removed.”

People may get away with abusing the guidelines in the short term but…

Another important factor you should find is that Google Places results will be influenced by its perceived location of the searcher.

As someone accessing the web in Melbourne, what you see as the Google Places search results for “virtual offices Brisbane” should be very different to what a northern suburbs Brisbane resident sees which should also be different from what a southern suburbs resident sees.

Google Places ranking appears to be partly related to your own website ranking and when you assess your site, it seems likely many significant improvements could be implemented on it that could impact your Places listing.

Get advice on the big picture.

Regs,
JohnW