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Considering there are so many discrepancies I would not take too much notice of these types of reports as they contradict each other. Truthfully, I would not use these reports to determine how my site performs. For example, how many of your end-users would use the Alexa tool on their browser when visiting sites? I bet you they don’t even know what Alexa is!

The most positive way to determine how your website performs is by getting some feedback on its functionality and how well it engages your viewers. Obviously, if you get this formula right and with the help of a good SEO, Web design and Adwords consultant, an increase in sales and steady flow of new customers will be an excellent barometer to show how successful your site really is.