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My Two Cents:

I have always felt that analysis is paralysis and looking at website statistics can drive you insane! However I have also come to the recent realisation that sometimes a different viewpoint is necessary.

Recently I have started using Piwik as well as Analytics and the insight I am gaining is a deeper than I gained using Analytics. Don’t get me wrong, Google Analytics is my stats program of choice and will be for a long time.

Another thing I will say, blogs generally have higher bounce as visitors to a blog usually just read the most recent post and may not click on any other page on your site. So you have to take the time that people spend on your site into account also.

More info here:

My one recommendation is to keep asking yourself what does this mean – sometimes you can come to a different conclusion or realisation by asking yourself that simple question.