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Hi ad2405,

Great idea posting the site :)

From a design perspective, I would recommend –

1. Working on the copy so there is a defined hierarchy, in particular with the product. Try and increase the weights of your headings slightly to try and draw the eye in.

2. The black and yellow is a little difficult to read. My suggestion would be to use the yellow as a ‘highlight’, and utilize a white and black combination. Highlights could mean headers and logos only, for example.

3. Increase the navigation text slightly, up the top and in the filer sections – not so fresh eyes may have trouble reading it.

Good luck with your business! What are your thoughts?