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what does your market research tell you??

What we think matters nought – we are not your customers and your demographic might be totally different.

But I would ask, how many people play board games these days?

What age group – the young ones will be all digitally focussed, unless you can get some novel way to introduce them to the joys of chess/checkers/majong etc etc.

If you can attract a few, how can you then create a new local movement in it. Competitions? Friends nights etc…

This is what a business plan (including marketing plan) is for, to direct your thought process logically, looking at all aspects, including initial viability.