Home – New Forums Tell me straight… Is My name Confusing? Reply To: Is My name Confusing?

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Hello Esh,

I’m sure everyone has heard the term, What’s in a name? Everything. My first impression of the name “My Event Book” brings to mind a “Diary” more so than an event planning service. For example, the link referred by Jacqui, Brandology.com.au immediately defines what the site is all about and that is “Branding”. Your marketing efforts will be so much easier by choosing an appropriate name that brings instant awareness about the services you provide.

I personally have come across businesses with names that make me think twice as to the services they provide, hence losing me as a potential customer.

So, I agree with Jayne that you should integrate the word “Planning” or “Planner” in your business name.