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Adam Stanecki
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Some quick thoughts:

  • write a blog
  • use social media
  • contribute to forums in your industry
  • advertise on local area noticeboards
  • ask your friends to spread the word
  • talk to current customers about your new offering
  • find local businesses to help with cross-promotion
  • offer prizes at the local school fete or sports club
  • buy Guerrilla Marketing by Jay Conrad Levinson