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bluepenguin
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If a designer is any good, why would they need to provide 10 logo concepts?

Imagine if you went to a doctor with a cough, he checked you out, and then asked you to pick from 10 possible diagnosesis. He is the expert in his field, not you, so he should know which is right…

Even if I come up with 50 concepts, I will only usually show the customer 3. My clients pay good money for good design. They’re paying me to be the expert, so I should know what the best solution is instead of making them do my job for me.