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bluepenguin
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altima, post: 81586 wrote:
…if you remove the headline ‘accounting software’ it’s impossible to guess the business you are working in…

I don’t agree that this is all that important.

If you’d never heard of McDonalds, Apple, Flying Solo, Ferarri or even Blue Penguin Design, you wouldn’t be able to tell what kind of businesses they represented based on their logos alone – but they are all successful businesses with effective logos.