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altima
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bluepenguin, post: 81610 wrote:
I don’t agree that this is all that important.

If you’d never heard of McDonalds, Apple, Flying Solo, Ferarri or even Blue Penguin Design, you wouldn’t be able to tell what kind of businesses they represented based on their logos alone – but they are all successful businesses with effective logos.

Hi, bluepenguin. Couple points:
– It’s not very fair to compare SME and corporations that can invest many millions of dollars in branding and build strong awareness and associations with even such logo as SONY for example;
– I would not overestimate an importance of logo, a logo is just an element of the branding and marketing strategy in general and not the most important, but if you decide to get new one, IMO better to do it right;