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The Copy Chick
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Interesting thread and I hope those additional site visits are converting to actual sales.

Press releases can be a fantastic tool to achieve wider brand recognition and boost your rankings – all of which can increase traffic and hopefully sales. Not bad for a relatively low cost outlay.

On the down side, there’s also no guarantees anyone will pick up the release and run it, but unlike traditional marketing methods, it can be a great method to try without breaking the bank.

I’d love to know how your actual sales have gone following the release.

Cheers,
Anna :)