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Ok, this thread has developed into a bit of a cat fight (sorry, no pun intended), we may ask the FS police to cool things down.
And all this over a copycat ad (no pun intended). Yes, having now seen the original version (the Singapore one) I do think the current ad is just a copy, could even be breaching some plagiarism laws if it went to court.
But it’s still a brilliant ad and no matter what their intentions were, it sure must have exceeded their expectations. I say it is brilliant and good on them for trying something different. In today’s business climate it’s either be different or perish.