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Hi Trevor, thanks for your post & reply!

Bottom line – not worth much if no-one wants to buy it! Makes perfect sense – expressing this to our clients at times is a little challenging; understandably, people’s ‘brands’ and trademarks are often treated by them as though they are their children, which means in their eyes they are priceless – trying to explain that ‘we understand that, but, it doesn’t necessarily carry through this way to the marketplace’ is difficult!

In any event, thanks again – I love the example used with Mercedes etc, think using examples like this could help to better explain to others. I have noted your details and will certainly be in touch should the need arise.