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Crowd funding works best when you have an outside network and can advertise it to that outside network. Social media is awesome for this. I’ve spent a bit of time on Kickstarter and I’m guessing those projects that weren’t funded didn’t do much advertising outside Kickstarter. A project I recently backed was advertised on Twitter and Facebook among others and it was advertised by those people within the project as well as some of the backers. They made excellent use of social media and made certain to get the message through to as many avenues as possible. Their goal was $45,000 and they got $82,000.