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DigitalDomination
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If you use wordpress get the paid plugin “Gravity Forms” which integrates nicely with paypal and the form is easily customisable.

If you have a wine club and want to set up a subscription based service then i’d recommend instead using DebitSuccess. You can set up a subscription based service there where it’s automated. The fees are really small ($10 initial set up fee per customer then $2 charge per transaction). Paypal on the other hand is about 6%