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Hi Edwina

You have already received some great comments here; just wanted to add my support for IT Advocate’s suggestions regarding putting a link for the sizing chart in the side menu and carrying your website design over to your blog to keep the branding consistent.

On a design note, I like the background on the site but it is quite feminine. Given your market, I wonder if a bold pinstripe or stripe wallpaper style background would suit your brand identity better? Of course design is always subjective, so just a suggestion :-)

Good luck with your Fathers Day promotion!