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Pinnacle TMS
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Hi Sophie – Good luck with your business plans! I just wanted to add to what Jacqui has said. When choosing a name make sure you have it searched by a trade mark searching specialist to ensure you are not choosing a name that has already been taken ie someone else has a trade mark registration or prior pending application for the same or similar brand name. I recommend my clients do this before they start working on website development, business cards etc so no time/money/energy is spent on a name that may have to change. Its a hard lesson when you get a letter from a competitor’s lawyer to stop using a brand six months or so down the track and you have to start again!

We have associates around the globe so if you decide to go into another market we can have the brand searched to make sure it is clear to use in a particular jurisdiction.

Happy to answer any questions!

Cheers, Suzanne