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I know someone who does the same work you are describing and from what I know it is all word of mouth.

He has formed a relationship with a couple of IT Support companies so that when they need cabling done they call him. Maybe that’s something worth investigating.

I think a flyer would be too hit and miss considering cabling and the like is something you probably only ever do once in a blue moon.

Probably not much help but from what I can tell with word of mouth the key is personality and to get talking to people (obviously all backed up by really good work).