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I had a friend who, in the 70s and 80s, was a fantastic jingle writer for radio 2SM clients. He is now in the US. The amazing thing is that all these years later, if I hear the jingle I still think of the client it was written for.

So, yes, if you have a jingle that is yours and yours alone, it could be worth the investment. If you want to use a song that is not written exclusively for you, then you will need to pay for the rights to use it (through APRA AMCOS – http://www.apra-amcos.com.au )

And it would be a good part of your branding, but not the only part.

All the best.