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i did read somewhere about drawing a fine line between jingles and bad connotation.

like if the jingle gets overplayed or become ‘annoying’ in consumers’ minds, they might associate the annoyance with your branding too? it is sort of unconscious and people don’t notice the link cause its subtle?

Also, I would suggest supporting the jingles with actual tv ads/print so that people can associate your jingle with a visual. Like for example, for the longest time, i’ve heard local liquor’s jingle so many times but never actually put a name/face to it until i heard someone sing it in front of the store! Articulation and your voice talent is another investment here!