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Shaukat Adam Khalid
  • Total posts: 1,528

whatever jingle you use, make sure it directly benefits your target audience.

“clever” doesn’t generate sales. there are many cases that people remember clever ads and jingles but forget the actual product.

the best jingle i remember is 3892111 – pizza hut delivery or the big mac 2 all beef, patties, special sauce, lettuce cheese, pickle, onions on a sesame seed bun.

Growing up in singapore, when mcdoanlds introduced this, we used to get free soft drink if we said it under 5 seconds. i was 8 and it was 1986.