Home – New Forums Marketing mastery what are your e-comm conversion rates? Reply To: what are your e-comm conversion rates?

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King, post: 87630 wrote:
…that details some amazing conversion rates.

Wow! that’s amazing… these sites must be unique in the way the sell, what they sell and so on. Our product is ‘highly researched’ like you said so even dreaming about high conversion rate is unrealistic.

Having said that I am still amazed at how certain little things on a website make a big difference. For example:
We used to have a photo of a tradie as part of original design, at some stage I created a little image with a few logos of companies we integrate to (PayPal etc) and tested it to have better engagement and conversion than the original image.

Over the past couple of months I have tested more than a dozen alternative images, including one done by a designer to mimic my original one, and none of them can beat this image. I have no idea why…